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Travel advertisements are inspiring - that's the idea..make you call. But, make sure you know what you're seeing...tours or cruises are usually per person based on two people in a room or cabin. Hotels are usually promoted as single occupancy, for one night. Airline tickets are usually promoted as per seat, but may be advertised "each way" yet require a roundtrip purchase. Taxes are almost always "extra", as are surcharges and other fees not spelled out. A package doesn't include air unless it is specifically noted.